What is Content Marketing?
Have you ever heard the phrase “Content is King?” That’s because at the end of the day, the goal of every business is to attract potential customers to purchase their product or service. There is no better way of doing this than with the right Content. Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. It’s used at all stages of the buying process. It can be used to:
– Increase credibility in your industry
– Increase brand awareness
– Generate Sales
How Clock In Does Content Marketing
We focus on the creating the right content for your target audience. We will work with you to identify your target audience, their likes/dislikes, where to find them, and most importantly what content they respond to. When it comes to content we believe in “publishing with a purpose.” Each post will be crafted and targeted to a certain person at a certain phase of the buying process. With our content marketing strategy we know you will see an increase in leads and conversions.
Types of Content
There are countless types of content mediums to use to promote your business and brand. Our job is the find the one and utilize the ones that your audience will enjoy. Here are a few popular content types.
Infographics
Infographics are visual representations of information or data. The graphics are a great way to present the information in a way that is easy to understand. Instead of pages of numbers and text, you can create an infographic that uses clip art and other objects that reflect the data.
Blogs & Newsletters
Blogs and Newsletters are a great opportunity to share information on your company and your industry. Gaining a reputation for being an educator helps with your brand and also can assist with your website SEO. As a result, this makes you easier to find on all things in your industry. Maintaining a blog and/or Newsletter on a weekly, bi-weekly, or monthly basis requires a lot of content, but also helps you stay in tune with your audience and your industry.
If you’re looking for a example, checkout the Clock In Blog.
Videos
Video continues to grow very popular in the Digital Marketing world. Studies today show that one-third of online activity is spent watching videos. As a result, including video in your content strategy is a necessity more than a novelty. Free video clips can be found on several online sites, but creating your own is much more beneficial. Not only does it reduce the chances of duplicate videos, but original videos reflect your brand much more accurately.