How Can Social Media Marketing Help Grow my Business?
Social Media Marketing (SMM) is one of the best digital marketing techniques today. Several platforms, large networks, and the ability to engage with your customers all make social media a must have in your digital marketing strategy. But with so many options how do you choose the right platform, the right content, and so on? We will work with you to create a engaging social media strategy that includes the appropriate platforms, but more importantly that align with your marketing goals to help achieve and exceed them.
Social Media Platforms
From Facebook, Twitter, and Instagram. To LinkedIn, Pinterest, Snapchat, and many more. There are countless platforms to choose from, each appealing to a certain crowd and having their own format of content. How do you choose the platforms to use? That all depends on your target audience. You should have an idea of where your audience spends their time and what they like and dislike. This will make choosing platforms a much easy task. For example, 30% of Instagram users are between the ages of 25-34. If you are targeting an older demographic you’d stay away from Instagram as it does a majority of its active user base does not include your target audience. Once you’ve done the research on your target audience you can use that information to set up your digital marketing strategy.
Content
Social media is more than just memes, political articles, and cat pictures. There is useful information, products, and services that people are looking for. When creating content the trick is to create it with your target audience in mind. Instead of going for shock value, GIVEAWAYS, or other random acts to get the attention of your audience, only lose it three seconds later. Publish content your audience is actively looking for. This is the best way to cut through the clutter of random content on social media.
Social Media Paid Advertising
After we’ve created a thorough Content Strategy, we can begin creating your Paid Advertising Strategy. Remember, paid advertising is an extension of your content strategy. For your website or social media profiles, you need to good and relatable content before you can invest in paid advertising. Starting with paid advertising is like selling a product you don’t have yet. The purpose is to help extended your reach to people who maybe interested in your brand or company, but just haven’t found it yet. Just like your content strategy, your paid advertising strategy needs to be crafted around your target audience.
Social Media can be a fun and rewarding tool and we will ensure you get everything you can out of it.
Take a look at some of our other services